On March 16, 2020, Baxter Regional Medical Center joined KTLO, Classic Hits & The Boot news to issue an update on the COVID-19 pandemic as spread began across the nation.
That partnership would lead to more than 125 live appearances during 7 a.m. news broadcasts, first on a daily, then a weekly basis, to alert Twin Lakes Area residents of the dangers of COVID-19. Those updates were meant to provide a streamlined flow of information from Baxter Regional as the facility made its way through each stage of the pandemic.
Barney Larry, Vice President of Business Development at BRMC and Executive Director of Baxter Regional Hospital Foundation, says the updates were vital for the public.
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Since the first update, more than 28,000 visitors to KTLO.com viewed the Baxter Regional COVID-19 Page and the BRMC updates tallied more than 210,000 pageviews on the site. When the sudden rollout of the COVID-19 vaccine began in December of 2020, the updates were able to focus listeners on how, when and where to get the vaccine.
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While BRMC’s updates are moving to monthly appearances, Larry says any breaking announcements will be provided during KTLO newscasts and via KTLO.com.
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KTLO, Classic Hits & The Boot News will continue to keep listeners up to date on COVID-19 information throughout the area and the state as the pandemic continues.
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