This Saturday is Small Business Saturday, a day everyone is encouraged to shop at locally owned businesses. Small Business Saturday is a day to celebrate and support small businesses and all they do for their communities.
According to the U.S. Small Business Administration, Small Business Saturday was founded by American Express in 2010 and officially co-sponsored by the SBA the following year. Last year’s Small Business Saturday Consumer Insights Survey from American Express revealed 72% of shoppers said the event makes them want to shop and dine at small, independently-owned retailers and restaurants all year long.
According to a report from CNN, American Express says consumers have reported spending nearly $184 billion during Small Business Saturday over the last 13 years.
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