Baxter Health has been awarded with a Diamond Award in the Social Media category at the 2024 Arkansas Hospital Association (AHA) Annual Meeting. The award, presented on October 31, recognizes exceptional healthcare marketing and public relations efforts statewide.
Co-sponsored by the Arkansas Society for Healthcare Marketing and Public Relations (ASHMPR), the Diamond Awards celebrate innovation and excellence in hospital communication strategies. This year’s competition saw 81 entries across four divisions based on hospital size and 10 categories, showcasing the creativity and diversity of healthcare marketing in Arkansas.
Baxter Health’s Vice President of Marketing & Communications Tobias Pugsley says, “We are honored to receive this recognition from the Arkansas Hospital Association and ASHMPR. Our team has worked diligently to leverage social media as a platform for recruiting by utilizing innovative strategies to attract the next generation of doctors, nurses, and staff.”
The award-winning project, Work Where You Vacation, highlights the appeal of living and working in the scenic Ozarks. Filmed and produced by David Osswald, the campaign captures the essence of the Baxter Health family. The Baxter Health Marketing Department, along with former Marketing Specialist Kyle Bradshaw, contributed to the production.
The video is available for viewing at WorkWhereYouVacation.com.
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