(Baxter Health President/CEO Ron Peterson)
Baxter Regional Medical Center announced Wednesday it will now be known as Baxter Health as part of a new branding strategy. Officials state the new branding strategy will simplify things for patients while also migrating the organization towards a more inclusive health system for the 11 counties it serves.
KTLO, Classic Hits and The Boot’s Heather Loftis talked about the change with hospital President and CEO Ron Peterson.
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(Baxter Health Chairman of the Board Randy Hopper; Peterson; Barney Larry VP/Business Development and Executive Director, Baxter Regional Hospital Foundation; and Director of Marketing Tobias Pugsley)
Officials state there was concern the name Baxter Health would create confusion in a market where the global company Baxter Healthcare was already present. Research shows Baxter Healthcare makes products for the healthcare industry while Baxter Health focuses on personal health and wellness which will become more clear as the transition continues.
Loftis also talked about the change with Baxter Health Director of Marketing Tobias Pugsley.
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The entire transition is expected to take three to five years in order to be financially responsible, however Vice President of Business Development and Executive Director of the Baxter Regional Hospital Foundation, Barney Larry, states the new mission, purpose, values and branding will begin rolling out immediately.
For more information visit BaxterHealth.org.
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